Our Story

Our Story

Love Song started with a name before it started with a product.

Time to Sing in the Shower isn't just a tagline — it's something I actually believe. The shower is one of the only places most of us are ever truly alone. No phone, no one asking anything of us, just warm water and a few minutes that belong entirely to ourselves. I wanted to build something for that exact moment.

I started working on Love Song two years ago, on my own — no team, no funding, no one to hand things off to. Just me, a lot of phone calls to manufacturers who didn't always call back, and a genuine belief that self-care shouldn't have to mean an expensive spa day or a ten-step routine you don't have time for. It should be a bucket of warm water, a sachet of something good, and fifteen quiet minutes.

Every ingredient in Love Song is chosen on purpose. Hibiscus, our first hero ingredient, isn't just beautiful — it's also the flower most associated with Ganesha, who I've always felt has quietly guided me through this entire process, one stubborn manufacturer and one late night at a time. Lavender, our second, is there for the same reason people have turned to it for centuries — because some things don't need reinventing, just doing well.

I'm building Love Song by hand, literally — sourcing every ingredient, testing every formulation, negotiating every order myself, learning as I go. It's not always been easy, and I don't think it's supposed to be. But every sachet that reaches you carries two years of that work in it.

This is just the beginning. Thank you for being here for it.

— Vidushi 
Founder, Love Song